CASE STUDY
External / Internal Email Template Redesign
Redesigned internal and external email templates to better reflect the updated digital brand identity, and improve user engagement through modern UI/UX best practices
Challenge
The existing email templates felt outdated, visually inconsistent, and difficult to manage. With no clear structure or brand alignment, they lacked visual hierarchy, were hard to scan on mobile, and offered little guidance for teams creating content—leading to inefficiencies and diluted messaging.
Previous design
Approach
Conducted a review of existing internal and external email templates to identify usability gaps and inconsistencies
Researched modern email design best practices, including accessibility, responsiveness, and content hierarchy
Audited competitor and industry-leading email layouts for inspiration and benchmarking
Developed updated design templates that reflect the new digital brand identity, with clear visual hierarchy and modular flexibility
Streamlined layout structures to support better readability across devices, especially mobile
Introduced improved content guidelines for layout, copywriting, and image usage to ensure brand consistency
Created multiple hero section configurations to accommodate different content types and messaging goals, allowing flexibility depending on the email topic
Worked with marketing teams to ensure templates were practical and easy to use across regions.
Tested updated designs across major email clients to ensure consistent rendering and performance
Outcome
The new email templates delivered a refreshed, brand-aligned experience that’s both visually engaging and easy to use. With flexible hero configurations and clear content guidelines, teams across global regions now build emails faster, with greater consistency and confidence. The update improved campaign efficiency, elevated the customer experience, and set a new standard for digital communications at Infor.
